铸时代好品质，创广告新未来

Casting Good Quality of the Era and Creating New Future of Advertisement

源源山富集团宣传片解说词

Commentary for Propaganda Film of Yuanyuan Shanfu Group

创意、衍生经典，挑战中迎接崭新蜕变；

专注、演绎情怀，方寸间尽显精工品质。

推出字幕：源源山富集团——铸时代好品质，创广告新未来。

Classic is derived from originality which rises to brand-new transformation in the challenges;

Concentration deduces feelings, taking on fine workmanship quality in minor details.

Push out the subtitle: Yuanyuan Shanfu Group—Casting Good Quality of the Era and Creating New Future of Advertisement

一片片流光溢彩，一束束光影斑斓，在城市璀璨夜景的映照下，竞相招展的广告扑面而来。身处信息化爆炸时代，如何做好品牌定位与广告传播，已成为每个行业谋求突破的必修课。

Blazes of flowing lights and colors, beams of gorgeous shadows, reflected by the resplendent night scene in the city, the competitively fluttering advertisements catch your eyes. In the era of information explosion, how to do a good job in brand positioning and advertising communication has become a compulsory course for every industry to seek breakthrough.

源源山富身负行业发展使命,以品牌开拓市场。1998年，源源山富成立于宁波，应公司发展需求，于2003年迁厂至上海、2014年战略转移至江苏，并逐步发展成为了由生产销售喷绘材料到涵盖广告及相关类行业为一体的综合型集团企业。现集团旗下已拥有42条先进的生产线，80多台分切机，先后推出“源源”、“山富”、“绮美”、“BK”等知名品牌，产品配套齐全，每年生产并销售各类冷裱膜以及水性和油性喷绘耗材，包括直喷PP、背胶PP、PET灯片、数码相纸、PVC硬片、PVC户内外车身贴、单视透、复合型展示产品、油画布等打印耗材达5亿平方米，市场占有率高达60%，成为广告材料生产行业的龙头企业。

Yuanyuan Shanfu burdens the industry development mission and expands the market with brands. Yuanyuan Shanfu was founded in Ningbo in 1998, in response to company development, it moved to Shanghai in 2003 and to Jiangsu in 2014 through strategic shift, and it has gradually developed into a comprehensive group company covering advertising and the relevant industries from a company producing and selling inkjet printing materials. Now, the group has 42 advanced production lines and more than 80 slitting machines, has successively launched “Yuanyuan”, “Shanfu”, “Qimei”, “BK” and other well-known brands; its products have complete supporting facilities; each year, it produces and sells 500 million square meters of all kinds of cold laminating films and hydrous and oily inkjet printing materials, including direct injection PP, gum PP, PET backlit film, digital photographic paper, PVC film, PVC indoor and outdoor self-adhesive vinyl, single view perspective, compound display products, canvas and other printing supplies, its market share is up to 60% and it has become the leader in the industry of advertising material production.

如今的源源山富，在时代的浪潮中汲取着多元的养分，不断丰富产品种类、不断提升行业服务内涵，以客户的归宿感、认同感和自豪感作为达成企业目标的动力源泉，以无可争议的市场影响力，引领着产业的变革与发展！

Today’s Yuanyuan Shanfu draws diversified nutrients in the tide of era, constantly enriches product category and constantly enhances the connotation of industry service, takes customer’s sense of belonging, sense of identity and sense of pride as the power source to achieve business goals and leads industry transformation and development with incontrovertible market influence! 

    更先进的产品生产线！源源山富与当地政府通力合作，着力打造了投资超十亿，规划面积达300亩的数码新材料产业园区，并具备行业领先的生产线，齐全的生产设备，将工艺流程与自动化生产完美结合，已成长为国内生产能力最强的广告材料产业基地。公司目前产品主要分为背胶和非背胶两大类，自主创新研发涂层配方，采用行业主流刮涂技术，实现涂布，PE淋膜，上硅，贴合为一体的生产流程，每个环节精准把控，成就了产品的卓越与完美表现，进一步落实产业链延伸的经营策略，为企业的发展增添新动力。

More advanced product line! Yuanyuan Shanfu joins forces with the local government and concentrates its efforts on building a digital new material industrial park which has investment of more than one billion yuan and a planning area of 300mu; it has industry-leading production line and complete production equipment, perfectly combines technological process and automatic production and has grown into a domestic advertising material industry base with the strongest production capacity. At present, company products are mainly divided into two categories: gum and non-gum; through independent innovation and R&D of coating formula, adopting industry mainstream scrape coating technology, it realizes the production process integrating coating, PE film spraying, silicon spraying and gluing; the precise control of each link achieves the excellence and perfect presentation of products, further implements the business strategy of industrial chain extension and adds new power for the development of the enterprise. 

更完善的材料供应链！如今，集团拥有宜兴德泰纺织浆料有限公司和无锡环宇包装材料有限公司两大原料产地。

More complete material supply chain! Now, the group has two raw material production places: Yixing Detai Textile Size Co., Ltd. and Wuxi Huanyu Packing Material Co., Ltd.

宜兴德泰纺织浆料有限公司是以生产毛毯胶浆、标签胶、压敏胶、涂料、及印染助剂为主的专业厂家，拥有先进的生产工艺，完善的检测设备，雄厚的技术力量，研制开发了二十几种油性压敏胶、水性压敏胶、各种乳液、印染助剂系列产品，年产量为五万吨。为客户提供一流的产品与售后服务，带给客户更加完美的合作体验。

Yixing Detai Textile Size Co., Ltd. is a manufacturer mainly specialized in production of blanket mucilages, label adhesives, pressure-sensitive adhesives, coatings and printing and dyeing auxiliaries; with advanced production technology, perfect testing equipment and strong technical force, it has developed more than twenty kinds of oily pressure-sensitive adhesives, hydrous pressure-sensitive adhesives, all kinds of emulsions, printing and dyeing auxiliary series products, with annual output of fifty thousand tons. It provides customers with first-class products and after-sales service and brings customers more perfect cooperation experience.

无锡环宇包装材料有限公司，是江苏省第一家专业生产经营双向拉伸聚丙烯BOPP薄膜的国家大型企业，拥有德国布鲁克纳双向拉伸生产线、康甫分切机等世界先进水平的生产线，规模大、效率高、生产灵活，年产量达到25000吨。产品广泛应用于瓶标、吊牌，广告喷绘耗材，电子电路专用胶带等包装领域，市场覆盖率高，口碑极佳。

Wuxi Huanyu Packing Material Co., Ltd. is the first large state-owned enterprise specialized in production and operation of biaxially oriented polypropylene (BOPP) film in Jiangsu Province. It has the world’s advanced production lines including German Bruckner’s biaxially oriented production line and Kampf slitting machine, featured by large scale, high efficiency and flexible production; its annual output is up to 25000t.Its products are widely used in packing fields such as bottle labels, hangtags, advertising printing consumables, special adhesive tapes of electronic circuits and so on, with high market coverage and excellent reputation.

更卓越的产品研发能力！集团现拥有1300平方米研发中心，自建设施完备的新材料检验和实验中心，已聘请国外知名大学的科研团队，重点建设产品研发部等专职机构。并在国内与哈尔滨工业大学合作筹建了联合基础实验室，拥有一支由博士生导师、博士生、高级工程师等专业人才组成的研发团队。凝聚中外高尖科研力量，将企业的创新力和执行力发挥到极致。

More outstanding product R&D ability! The group now has a 1300-square-meter R&D center and new material inspection and experiment center with complete self-built facilities; it has hired a scientific research team from a foreign well-known university and focuses on the construction of full-time organizations like Product R&D Department. By cooperating with domestic Harbin Institute of Technology, it has built a joint basic laboratory and has a R&D team composed of professionals such as doctoral supervisors, doctoral students and senior engineers. By getting together domestic and foreign high-edge scientific research strength, it exerts the enterprise’s innovation and execution to the limit.

更严谨的质量管理体系！集团已通过ISO9001：2000版质量管理体系认证，建立了完善的质量管理体系，实现了各工序的全面质量控制，有效保障了生产产品的优质和稳定。

More rigorous quality management system. The group has passed ISO9001:2000 quality management system certification, established a perfect quality management system, realized the total quality control of each process and effectively guaranteed high product quality and stability.

更高效的物流运输系统！工厂内部以高效严谨的仓储和物流方案，实现了产品的科学存储和装卸出运的无缝对接。配合成熟优质的物流服务，确保了货物安全准时的抵达指定目的地。

More efficient logistics transportation system! With efficient and rigorous warehousing and logistics solutions, the factory has realized seamless docking of scientific storage of products and handling for shipment. In cooperation with mature and high-quality logistics service, it ensures the goods can arrive at the designated destination safely and on time.

更广阔的产品销售网！源源山富在行业内不断开疆拓土，在国内34个省级行政区域里建立并完善了近100个办事处；国际贸易领域覆盖欧洲、北美、南美、中东、东南亚、大洋洲等主要地区，并致力于开拓非洲等新兴市场，公司每年积极参加各类国内外展览会，为客户提供优质的产品和服务，得到了广大客户的一致认可。

A broader product distribution network! Yuanyuan Shanfu has constantly exploited its boundary in the industry and has established and perfected nearly 100 offices in domestic 34 provincial administrative regions; its international trade domain covers Europe, North America, South America, Middle East, Southeast Asia, Oceania and other major regions, and it’s committed to opening up emerging markets such as Africa. Each year, the company takes an active part in all kinds of exhibitions at home and abroad, providing customers with quality products and services, and has gained the unanimous recognition from the vast customers.

纵观行业大势，广告耗材已在世界级展会、庆典活动、体坛盛宴上彰显着特有的影响力，以不同的形式出现在城市的每一处，紧扼信息爆发的时代潮流。源源山富，始终坚持以精细化、定制化的生产方式，为产业代言，不断实现自我品牌的革新与锤炼。

Through a broad overview of the trend of the industry, advertising consumables have demonstrated their unique influence in world-class exhibitions, celebrations and sports feasts and appeared in each place of each city in one form or another to grip the trend of information explosion age. Yuanyuan Shanfu always insists on fine and customized production mode to represent the industry and constantly realize the innovation and tempering of its own brand. 

未来，源源山富将以厚积薄发之势，传承创新精神和使命担当，奋力铸就广告材料生产行业的时代新篇！

 In the future, Yuanyuan Shanfu will, based on its accumulated strength, rise abruptly and spare no effort to cast a new chapter of era in advertising materials production industry by inheriting innovative spirit and undertaking its mission!